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What is a key characteristic of a mission statement?

  1. It includes specific actions to achieve goals

  2. It outlines the ultimate objectives of the organization

  3. It is a lengthy document detailing organizational structure

  4. It focuses on financial metrics only

The correct answer is: It outlines the ultimate objectives of the organization

The mission statement of an organization serves as a concise declaration of its purpose, encompassing the overall goals and core values that guide its operations. A key characteristic of a mission statement is that it outlines the ultimate objectives of the organization, providing a clear understanding of its primary purpose and direction. This helps create a sense of identity and focus for both employees and stakeholders, ensuring that everyone is aligned with the organization's goals. In contrast, details regarding specific actions to achieve goals belong more to strategic plans or operational objectives rather than the mission statement itself. The mission statement is typically succinct and not meant to be a lengthy document filled with structural details; this would be more characteristic of an organizational handbook or manual. Additionally, while financial metrics may play a role in an organization's objectives, focusing solely on financial aspects does not encapsulate the broader purpose and values that a mission statement is intended to convey.